Creating product videography is a good way to get your products noticed by customers. There are a few different types of product videography you can choose from, including 360-degree videos, explainer videos, and unboxing videos.
Whether you’re a blogger, vlogger or a brand, unboxing videos are a great way to connect with your audience. They show your product in a realistic way and offer real-time feedback. They can also help you build your brand’s voice.
Unboxing videos are also an effective way to promote seasonal deals. For example, during the Christmas season, consumers tend to spend a lot of time watching videos. This can make a great opportunity for ecommerce brands to collect UGC.
To create an unboxing video, you’ll need a high quality camera and a few key tools. You’ll also want to choose the right lighting to show your product in a favorable light.
A great way to start is by choosing a product that is interesting, fun, and exciting to you. You can then find out more about the product by reading reviews and doing some research.
Then, you can create an unboxing video by filming a single shot. For example, if you’re shooting a product for your smartphone, try filming it in landscape mode. This will make the gadget look bigger.
You can also use a stabilizer rig to help keep your phone stable. You can also film a product in vertical mode for a close-up view.
Regardless of what type of product you’re shooting, make sure you have a good soundtrack. This will make your unboxing video more fun and appealing to viewers.
Whether you’re selling a new product or you’re looking to brand yourself, explainer videos for product videography can help you convert viewers into customers. These short videos can be used on your website, in email campaigns, or as social media ad units.
An explainer video should have a call to action. The goal is to get viewers to perform a specific action. The call to action can be a simple request for information, a purchase, or a visit to your website.
An explainer video can be animated or live action. Animated videos are easy to share and can be a great way to teach customers about a product. They’re also easy to share on social media.
An explainer video can be used to demonstrate your product’s value cycle. This is especially useful for customers who may have questions about how your product works. For example, if your product has complex features, a video can show how it works step by step.
An explainer video is also an effective way to show off your company’s corporate culture. Especially useful for rapidly growing companies, these videos can be used to describe your company’s history, values, and culture.
An explainer video can also be used for crowdfunding campaigns. In early days, companies like Dollar Shave Club and DropBox used explainer videos to advertise their products.
Adding 360-degree product videography to your online marketing strategy can help customers feel closer to your product, build trust, and boost sales. In fact, a number of brands reported that their conversion rates increased by up to 30% when they used the technique. This is why it is considered the leading product videography technique.
One of the most important things to remember is to make sure the photos you choose are high-quality. They should also be compatible with any device. A few tips include:
Use a tripod to ensure you get the best results. Also, make sure the background is white. This will help your photos look as real as possible.
You can also use a remote camera to activate your product wirelessly. This will help you avoid blowouts and glares.
If you want to produce high-quality videos, you’ll need to invest in some more advanced equipment. Some companies offer 360 product videography packages starting at PS149 per package. If you’re just getting started, you may want to consider purchasing a low-resolution entry-level camera. This will minimize the amount of data that you need to upload to your website.
When preparing your 360 images, you should make sure they’re large enough to show all of your product’s details. Using a zoom lens is a good idea. It allows users to zoom in and out, which can help customers feel closer to the product.