Is it a Good Idea to Hire Freelance Gold Coast Accountants?

For Gold Coast small or medium-sized business owners, employing full-time Gold Coast accountants can be financially draining. For startups, it’s more about loving the business without having to deal with the paperwork.

Unfortunately, business and accounting always go hand in hand, whether you like it or not. The financial health of a business depends on good tracking of income. Legal issues are avoided with proper and timely tax filing.

Yet, hiring full-time Gold Coast accountants is not needed with the better option provided by freelance Gold Coast accountants.

Here’s why.

Gain entry to experienced and highly-trained accountants

A time-consuming and lengthy process is done when companies recruit and hire new employees. Yet, the amount of training provided is not a guarantee to get the best employee. Hiring and firing them afterwards when they don’t make the grade is not a good option either.

Freelance accounting agencies, on the other hand, do a lot of vetting to ensure that their freelancers are solely focused on accounting work. Hiring an accountant from them whenever the need arises is already a benefit. Being able to let go of an accountant at a moment’s notice when dissatisfied with the work is probably the top benefit you get. Since there’s no commitment, letting go of one and moving on to another is always possible.

Perfect for short-term contracts

The accounting needs of small and medium-sized businesses are always inconsistent. There are times when needing an accountant is only for a short time. For instance, the start and end of the fiscal year is always a busy period for all types of businesses.

For startups, a large amount of work happens during this time. Hiring a freelance accountant to deal with the huge amount of paperwork to meet tight deadlines provides the ideal setup.

Frees you from the expense of searching, recruiting, and training employees

It’s not only the wage and benefits that quickly add to the cost of hiring a full-time employee. Recruiting, hiring, and training them also need a special budget. While the process can look like a one-time huge expense, dealing with a full-time employee is long-term.

Not having to put up with the expense of hiring and training an accountant is gained when you opt to hire a freelance accountant. Hiring him/her on a per-need basis only needs a one-time expense without having to deal with benefits and regular wages.

The smartest way to save money

Saving a great deal of money is always an ideal option for small to medium-sized businesses. One of the smartest ways to cut down on expenses is not to hire an accounting firm or full-time accountant to handle the expenditures of your business.

Generally, freelance accountants charge by the hour. This is less expensive than having to hire a full-time accountant and deal with wages, pensions, leave pay, and other benefits. The employee headcount is lowered when you choose to work with freelance accountants.

Provide quality work

The best way for freelance accountants to establish their reputation is by doing their best at all times. A good reputation launches their career and enlarges their base of clients at the same time.

Their availability during the times they are needed is the thing that makes outsourcing an accountant popular among small and medium-sized businesses.

Contact us to start partnering with trusted Gold Coast tax accountants.

Different Types of Product Videography

Creating product videography is a good way to get your products noticed by customers. There are a few different types of product videography you can choose from, including 360-degree videos, explainer videos, and unboxing videos.

Unboxing videos

Whether you’re a blogger, vlogger or a brand, unboxing videos are a great way to connect with your audience. They show your product in a realistic way and offer real-time feedback. They can also help you build your brand’s voice.

Unboxing videos are also an effective way to promote seasonal deals. For example, during the Christmas season, consumers tend to spend a lot of time watching videos. This can make a great opportunity for ecommerce brands to collect UGC.

To create an unboxing video, you’ll need a high quality camera and a few key tools. You’ll also want to choose the right lighting to show your product in a favorable light.

A great way to start is by choosing a product that is interesting, fun, and exciting to you. You can then find out more about the product by reading reviews and doing some research.

Then, you can create an unboxing video by filming a single shot. For example, if you’re shooting a product for your smartphone, try filming it in landscape mode. This will make the gadget look bigger.

You can also use a stabilizer rig to help keep your phone stable. You can also film a product in vertical mode for a close-up view.

Regardless of what type of product you’re shooting, make sure you have a good soundtrack. This will make your unboxing video more fun and appealing to viewers.

Explainer videos

Whether you’re selling a new product or you’re looking to brand yourself, explainer videos for product videography can help you convert viewers into customers. These short videos can be used on your website, in email campaigns, or as social media ad units.

An explainer video should have a call to action. The goal is to get viewers to perform a specific action. The call to action can be a simple request for information, a purchase, or a visit to your website.

An explainer video can be animated or live action. Animated videos are easy to share and can be a great way to teach customers about a product. They’re also easy to share on social media.

An explainer video can be used to demonstrate your product’s value cycle. This is especially useful for customers who may have questions about how your product works. For example, if your product has complex features, a video can show how it works step by step.

An explainer video is also an effective way to show off your company’s corporate culture. Especially useful for rapidly growing companies, these videos can be used to describe your company’s history, values, and culture.

An explainer video can also be used for crowdfunding campaigns. In early days, companies like Dollar Shave Club and DropBox used explainer videos to advertise their products.

360-degree videos

Adding 360-degree product videography to your online marketing strategy can help customers feel closer to your product, build trust, and boost sales. In fact, a number of brands reported that their conversion rates increased by up to 30% when they used the technique. This is why it is considered the leading product videography technique.

One of the most important things to remember is to make sure the photos you choose are high-quality. They should also be compatible with any device. A few tips include:

Use a tripod to ensure you get the best results. Also, make sure the background is white. This will help your photos look as real as possible.

You can also use a remote camera to activate your product wirelessly. This will help you avoid blowouts and glares.

If you want to produce high-quality videos, you’ll need to invest in some more advanced equipment. Some companies offer 360 product videography packages starting at PS149 per package. If you’re just getting started, you may want to consider purchasing a low-resolution entry-level camera. This will minimize the amount of data that you need to upload to your website.

When preparing your 360 images, you should make sure they’re large enough to show all of your product’s details. Using a zoom lens is a good idea. It allows users to zoom in and out, which can help customers feel closer to the product.

Finding the right graphic designers in Sunshine coast

Designing is an art and it is all about aesthetics. Finding a designer might seem like a simple enough task but it is quite complicated. Sometimes a company might hire a graphic designer only to be disappointed at the end result. They simply didn’t get what they were looking for. One needs to hire a thoroughly professional graphic designer to get an aesthetic design. Finding the right graphic designer in sunshine coast can be a challenge but one which can be overcome by keeping the following tips in mind.

Tips for finding graphic designers in sunshine coast

Make sure to keep the following things in mind when looking for graphic designers

Make a checklist of all your needs

  • Is your company active on social media? If so then you would require somebody who can provide you designs on a frequent basis.
  • Are you unhappy with the quality of graphics that represent your brand at the current moment?
  • Are you looking for your post to engage more clients?
  • Do you want your website to have in aesthetic design which it currently lacks?

If you have answered yes to all of the above questions you definitely need to look for another graphic designer or engage somebody new.

However before you hire a graphic designer you need to understand that there are the people who specialize in the different genres of graphic designing. People often make the mistake of hiring a general graphic designer and let them handle the complete project without having any idea about the field of specialization. This is also the number one reason why the end up disappointed with the people they have hired. There are designers who specialize in web and app designing, those who specialize in logo design and some who are known for their identity and brand designs.

A logo designer is specifically focused towards designing logos. However if you hire illustrator for the job while they might be able to design logos they are better at model designs or character designs. There is the difference between the two and you actually need to hire somebody who specializes in designing logos.

You should have a basic idea of the set of skills that you are looking for before you hire a designer. Your needs and then consider hiring somebody for the job.

Choosing between freelance and in-house designers

Freelance designers work on contract basis. Generally work for themselves and are not committed to a particular company or an employer. Hiring freelance graphic designers is best for companies who simply need a quick one time project to be completed in time. On the other hand if you are looking for someone to handover regular projects getting commitment from a freelancer is not that easy. Much of your time would be spent communicating with them and handling the payroll. If you require designs on a frequent basis it is best to go for an in-house designer. They would help improve the productivity of your business and would be providing you with quantitative as well as qualitative designs.

Trust the experts in graphic design by Blizzard Graphics to help you with your marketing and branding materials.

What does an SEO Agency do?

Everything that goes on at an SEO agency is not fully understood by many business owners. The best clarification is to know what SEO means. Search engine optimisation is the full meaning of the acronym SEO.

SEO is the process in which increased online visibility happens by increasing the search rankings of a web page. It has been seen that using a search engine is the start of 93 percent of user online experiences.

Not only that. It has been further discovered that around 47 percent of users usually click on the top three listings during their search.


Legit SEO Agency


SEO has two types: white-hat SEO and black-hat SEO. A legit SEO agency will always go for the white-hat process. White-hat SEO is the process in which data and hard work pave the way for search ranking gains.

Black-hat SEO, on the other hand, will get your business to the top at first. However, the shady methods involved in putting your business in the top ranking will only be short-term. Using black-hat SEO methods will eventually damage the reputation of your business over time.

The wide range of legitimate long-term processes used by white-hat SEO to increase human traffic and web rankings of business include:

  • The user’s search intent
  • The content length of your web pages
  • Check the security of your website (HTTP vs. HTTPS)
  • Social signal presence pointing back to your website
  • Check to see if your website is user-friendly
  • Check if the correct schema markup is used by your website
  • Quality backlinks presence pointing back to your website
  • Speed of web pages load
  • Length of the content on your website
  • Quality of the content on your website
  • Check the optimisation of images on your web pages


What does an SEO Agency do?


The typical services included in an SEO contract with a good SEO agency are:


Analysis of your website structure

Your website needs to be properly structured to enable search engines to read all information they can use to rank you in the top pages. Being ranked in the first three slots of the first-page search is the way to get those users.

An SEO agency will do the following to create the proper website structure:

  • Conversion rates mean testing the various contact links or forms to see the best one to use for your business.
  • HTPPS or HTTP is the process of securing your website. A website is considered secure when its domain name includes an “s” with HTTP. Search engines usually prefer secure websites, making this one of the important things to include on your website.
  • Page speed can make or break user interest. Users are unusually impatient nowadays which makes speed as the top preference for search engines.


Analysis of your content

Several issues with your website’s content can be improved by an SEO agency. Problems the agency can diagnose include:

  • Inconsistencies in name, phone numbers, and location
  • Issues with duplicate content
  • Compatibility with voice search
  • Poor content rank
  • Missing pages
  • A lot more

How your business should appear on the web is the best way to determine your choice of an SEO agency. Hiring the services of a legitimate SEO agency also conveys the legitimacy of your business.

Tips to Grow Your Consulting Business


Consultancy Businesses are on the boom these days and if you are planning to jump into it, be warned there is a lot of competition to stay at the top of the game. However, if you know how to keep the leads flowing in and your business running, then it’s quite possible to take the lead. We have compiled here some tips and tricks on how you can make sure your consultation services are top notch and always up and running.

Network = Worth

Your network is your net worth. Have a vast and diverse network and stay connected with your peers. You can build up your network by attending conferences, meetups and training sessions where you will run into individuals from the domain you specialize in. Drop in your business card or pitch in a word about your services. Prepare a bit of an elevator pitch so you’re ready to talk about who you are and what services you offer in a concise way that sends the message across.

Be the Socialite

Even if you don’t use social media on personal basis, if you want to have a name in the industry, have a social media presence and an active one. Most potential clients are likely to look consultation services up on Google and if you are non-existent on the net, you are losing some good money there. Facebook advertising Brisbane is also another way to bring in consultancy leads. But there are hundreds of others who offer their “consultation services” you may ask, and that brings us to the next point: SEO.

Optimize for Search Engines

search engine

The entirety of your social media presence – Website, Facebook Page / Group, Blogs, etc. must be search engine optimized. Do a bit of keyword research on what words do your potential clients use to look up consultation services. Once you have the right keywords, get the website kicking and keep it fresh and active. Use paid advertisements to spread the word across to targeted audience and voila! The leads will start flowing in!

Speak and Engage

A really good way to get the word across about your consultation business is be a guest speaker at a relevant conference, meetup event. Being a guest speaker usually costs nothing at all and gives you a good exposure to a very diverse and focused group of individuals who are very likely looking for exactly what you’re selling.


Be the Best at Where You Stand

The most important part of becoming a prominent consultant is being the best in your field. If you provide consultation to tech start-ups, having years of experience in the same industry makes you a reliable and trustworthy coach. Moreover, staying up to date with the latest developments in your domain adds up credibility to your reputation. So, to stay at the top you must stay ahead of the game.

What is a SEO company?

For someone who doesn’t really know a great deal about search engine optimization, SEO can be a pretty puzzling term. SEO stands for search engine optimization. This combines a great many elements ensuring that your business stays ahead of its competitors. If you haven’t already hired a SEO company to help manage your business, you might start on it soon. Smart business owners know the importance of a good SEO service and company. In order to know what a SEO company does, take a look at the following.

Analyzing the site structure

Though search engines always stress that the websites should be designed for users and not for search engines, a SEO company ensures that your website still shows up in the top ranking positions. It’s a known fact that the site should be structured in a way that the site engines could find you. If you can’t be found, how can a user even access your website? This is exactly what a SEO consultant does. They analyze your website and make sure that it show up in the first few search results so you website gets more hits which actually turn into leads.

Analyzing content

A SEO company would help to analyze your content as well. Good content is very important for any website. The better your content the more number of people visit your website. They make sure that they analyze your website for all of the following

  • Poorly written content which wouldn’t rank well
  • Duplicate content. If there is any duplicate content found on your website you might need to get rid of it otherwise your site could be shut down.
  • Any other problems in your web pages are analyzed as well.

Carrying out off page analysis

Another aspect of SEO which people don’t know about is off page SEO. Few companies which have great reviews left by previous customers already have a great ranking. However, smaller business websites would not be that popular and even one or two negative reviews can have an adverse effect.

A good SEO consultant would make sure that they search the web for any mention of your business name and make sure to turn it to your advantage. For any negative reviews you could be guided towards responding to them in a way which could actually be beneficial to your business.

Once the SEO Company is done analyzing your website they would help you with the following

  • There is going to be a definite increase in organic traffic
  • The content which is aimed at local SEO
  • Concise and unique meta descriptions for each product
  • The NAP for your business is consistent throughout the internet
  • The reviews for your product are ensured to be authentic
  • A mobile friendly website, since most people use their mobile for online transaction, a mobile friendly website is a must.

SEO analysts make sure your website is easy to find and the code for your website is clear so that its easier for people to find you.

For more information on the best SEO Company, make sure you contact a technical specialist.


Digital Marketing & It’s Social Impact

Online marketing is a constantly changing environment. The way readers use the internet changes just as fast as Google changes their algorithms. Keeping up with the changes takes good problem-solving skills and a good understanding of how the internet works.

The mistake that many people entering digital marketing make is to focus on short-term finances. They want to see a return on their investment (ROI) as soon as possible. The problem with this is that many websites that enter the online market trying to make money fast, are the websites that usually disappear before they have a chance to grow. For any rapid growth you should be looking at partnering with a google advertising company that will set targets and goals with you.

If you are looking to turn your website into a long-term income, you will need to set it up to grow steadily over time, instead of trying to make a huge splash right out of the gate. It does not matter what changes happen on the internet, this guide will help you through almost any change that is made by readers, or Google.

What Really Matters in Digital Marketing?

Digital marketing can be a tricky business. However, it all starts with optimizing your website in a way it can be used by search engines and your target audience, followed by building a stable marketing framework to build on as your website grows.

  • Creating Your Digital Marketing Plan

Your digital marketing plan should begin before any content goes on your website. To create your plan, research keywords and long-tail keywords for your niche. This is what your content will be built around.

Research your niche by using forums, polls, and complaints you find online. What do your customers want? What do your customers want,  but they can’t get anywhere? After you understand what your customers want, you will be able to research exactly where you need to focus your information.

The next thing you will want to do is research the websites and services of your competitors. Once you find the holes in their keywords, content, and the services they are offering, you will know where to focus your marketing. After all, the best service you can offer is one that is in demand but not offered, or not offered on a high-quality basis.

Now that you understand where to focus your efforts, you can now create your base content and begin building relationships with people who need what you have to offer.

  • Building Your Marketing Framework

While it may be tempting to focus your efforts on building campaigns, you should actually focus more on the various aspects of growth frameworks. Many website owners see spikes in activity and have income that goes up and down. This is because campaign based marketing does not create steady revenue.

Now that you are focused on the overall, steady growth of your website and your clientele, you can begin building a sustainable, targeted group of people who will keep your revenue steadily growing. This is the best way develop a positive ROI and a positive income that will last for years.

Website owners who build a strong base foundation and a loyal following based on their content and services are more likely to succeed on a long-term basis. On the other hand, digital marketers who base their business on campaigns tend to become tired of the unsteady income their website brings in and give up before they break even financially.